InterContinental Hotels executive and West Virginia University alumna Lara Hernandez will appear on March 21 as part of the WVU College of Business and Economics 60th Anniversary Speaker Series. Hernandez is vice president of Distribution & Relationship Marketing, Americas, for IHG (InterContinental Hotels Group) PLC.
The event will be held at 6 p.m. at the Erickson Alumni Center and is co-sponsored by the Davis College of Agriculture, Natural Resources and Design, where Hernandez earned her undergraduate degree.
“We are honored to have Ms. Hernandez during our 60th Anniversary Speaker Series for a number of reasons,” said Dr. Jose Sartarelli, Milan Puskar Dean at B&E. “Lara’s background, experience and achievements make her exactly the kind of business executive we want our students and all WVU students to have access to here on campus.”
“The Davis College is pleased to collaborate with the College of Business and Economics to bring someone of Lara’s experiences and vision to the WVU campus,” said Dr. Rudolph P. Almasy, interim dean of the Davis College. “Her career reflects the opportunities that exist for WVU students who prepare themselves broadly for the job market. She is a great representative not only of the Davis College, but of WVU.”
Hernandez has excelled in building and leading high-performing teams in complex businesses and consistently driving profitable hotel revenue. She has deep understanding of the distribution landscape (web, voice, on-line travel agencies, global distribution systems), loyalty marketing and direct sales. Hernandez has demonstrated success in both launching and repositioning distribution strategies to deliver increased market share, greater audience engagement and increased revenue.
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