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Writing for The State Journal, Kelly Merritt explores demand for native plants and turns to the Davis College’s Sven Verlinden, associate professor of horticulture, for expert opinion:

“I’m not sure that there’s enough draw out there that growers should invest a lot of money in growing natives, and there are not enough natives out there to fill the (consumer) need. For it to really blossom, it’s going to have to have a larger appeal to a broader audience,” Verlinden said. “I guess that’s what capitalism is all about. If there is a need, it will be filled.”

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